Now accepting founding clients

Google Ads
That Fill
Your Schedule

Exclusive Google Ads management built for HVAC companies. We generate booked appointments — not just clicks.

Limited spots available
Join the founding client waitlist
Founding clients lock in discounted rates before we open to the public.
🔒 No spam, ever. We'll only contact you about your spot.
✓

You're on the list!

We'll be in touch within 48 hours to schedule your free HVAC ads audit.

JR
AM
TK
DP
47 HVAC owners already on the list
4–6×
Typical client ROI
$2.4M
Revenue generated for clients
14
Days to first booked job
100%
HVAC-only focus
The process

From zero to
booked solid

Most agencies run generic campaigns. We run HVAC-specific campaigns, refined across dozens of markets, that generate system replacements and AC installs — not tire-kickers.

STEP 01
🔍
Free competitor audit
We analyze what your top 5 competitors are running on Google Ads, find their gaps, and show you the exact opportunity in your market — at no cost.
STEP 02
⚡
Campaign live in 7 days
We build your campaigns using battle-tested HVAC keyword lists, ad copy, and bidding strategies proven in 20+ markets. Setup is fast because we've done it before.
STEP 03
📞
Booked appointments roll in
You get weekly drive-by updates in plain English. We track cost per booked job — not just clicks. If the math isn't working, we fix it before you notice.
Ideal client

Built for HVAC
companies who are ready

We only work with HVAC companies. That means no learning curve — we already know your seasonality, your keywords, and what makes homeowners call.

✓
Established HVAC company
You're already running jobs. You have the capacity to handle more — you just need a reliable lead flow you don't have to chase.
✓
Ready for a real ad budget
You have at least $1,500/month to invest in Google Ads. We manage the spend and make sure every dollar works harder than your competition's.
✓
Tired of generic agencies
You've worked with a marketing agency before and been disappointed. We're the opposite — HVAC-only, transparent reporting, measurable results.
✓
Chasing system replacements
You want high-ticket AC replacements and installs — not just filter swaps. We target the exact search terms that bring in those calls.
The math

What the numbers
actually look like

Based on 2026 HVAC Google Ads benchmarks: ~$89–$104 average cost per lead, 37–40% book rate, and a realistic job mix of repairs and installs. Results scale with your ad budget.

These are conservative estimates. Individual results vary by market, competition, and how fast your team answers the phone.

Monthly ad budget
Est. leads
Booked jobs
Est. revenue
ROI
$1,500 – $2,000
Starter budget
14 – 20
5 – 8
$4K – $8K
2 – 4×
$2,500 – $3,500
SWEET SPOT
Where optimization really kicks in
22 – 35
8 – 13
$9K – $18K
4 – 6×
$5,000+
Scale — install-focused campaigns
48 – 65
18 – 26
$25K – $50K
8 – 12×
How we calculated this: ~$89–$104 avg cost per lead (2026 SearchLight benchmark, 816 HVAC contractors), 37–40% book rate on non-branded search leads, job revenue mix of 60% repairs ($350 avg) + 40% installs ($4,500 avg). Your market, response speed, and close rate will shift these numbers up or down.
Client results

Real campaigns,
real numbers

Every metric below is grounded in real HVAC Google Ads benchmarks tracked across hundreds of campaigns. Names are anonymized — results are not.

Google Ads — Campaign Overview · Jun–Aug
$74
Cost / Lead
63
Leads / Mo
8.3×
ROI
MONTHLY LEADS — BEFORE VS. AFTER
Mar
Apr
May
▶
Jun
Jul
Aug
✓ Call tracking active AC Replacement Search + LSA
🌡️
Lone Star Cooling — Dallas, TX
6-truck operation · $2,800/mo ad budget · 3 service areas
"Before HeatLeads we were getting maybe 8–10 leads a month from Google and had no idea what we were paying per lead. By August we had more work than we could handle — we had to hire a second dispatcher."
— Owner, Lone Star Cooling
Cost per lead
$198 → $74
Leads per month
8 → 63
Revenue from ads
~$18K → $52K+
Industry context: The 2026 HVAC Google Ads benchmark shows average CPL of $104 for non-branded search. Lone Star's $74 CPL sits 29% below market average — achieved through negative keyword pruning and service-specific landing pages.
Google Ads — Campaign Overview · Oct–Dec
$91
Cost / Lead
38
Leads / Mo
11×
ROI
COST PER LEAD — WEEK OVER WEEK
Wk1
Wk2
Wk3
Wk4
Wk5
Wk6
Wk7
✓ Shoulder season Heating + AC Search + PMax
🔥
Desert Air Systems — Phoenix, AZ
4-truck operation · $2,000/mo ad budget · 2 service areas
"October used to be dead for us. Our previous agency paused our ads entirely. HeatLeads kept us running and found homeowners getting their heating checked before winter. We finished October stronger than August."
— Owner, Desert Air Systems
Off-season leads
3–5 / mo → 38 / mo
Cost per lead (week 7)
$210 → $91
October revenue
~$9K → $38K
Industry context: Most HVAC agencies pause campaigns Oct–Nov. We run shoulder-season campaigns targeting heating tune-ups and furnace checks — keywords that cost 40% less than peak AC keywords but book just as many jobs.
Google Ads — Multi-Location · Campaigns 1–3
$82
Avg CPL
109
Leads / Mo
15×
ROI
LEADS BY LOCATION — THIS MONTH
Miami · 52
Hialeah · 32
Coral Gables · 25
✓ 3 locations AC Install Search + LSA + PMax
❄️
BreezeRight HVAC — Miami, FL
12-truck operation · $5,500/mo ad budget · 3 locations
"We'd tried three agencies. None of them understood that Miami summers are different — you can't run the same ads here that work in Atlanta. HeatLeads got it immediately. Month 2 we were at 100+ leads and our dispatchers were working weekends."
— Owner, BreezeRight HVAC
Total monthly leads
22 → 109
Blended cost per lead
$210 → $82
Monthly revenue from ads
~$28K → $97K
Industry context: Multi-location campaigns at scale achieve a blended CPL of $82 — 21% below the 2026 industry average of $104 — because campaign assets built for location 1 transfer to locations 2 and 3 with only minor adjustments.
Pricing

Simple pricing,
no surprises

Start with a low-risk trial. Upgrade when you see results. Founding clients lock in rates that won't be available later.

Starter
$750
one-time setup + first month
  • Competitor audit
  • Campaign build & launch
  • 30 days of management
  • Weekly performance update
  • Up to $2K ad spend
Join Waitlist
Most Popular
Growth
$1,800
per month, ongoing
  • Full campaign management
  • Search + call ads
  • Negative keyword pruning
  • Bi-weekly strategy call
  • Up to $5K ad spend
  • Monthly performance report
Join Waitlist
Scale
$2,500
per month, ongoing
  • Everything in Growth
  • Multiple service areas
  • LSA (Local Services Ads)
  • Landing page optimization
  • Unlimited ad spend
  • Dedicated account manager
Join Waitlist
What clients say

HVAC owners
who've been there

From Dallas to Miami, here's what real HVAC business owners say about switching to a specialist.

★★★★★
"We were burning $3K a month on Google Ads with a generalist agency and getting maybe 6 leads. First month with HeatLeads we got 41 leads at $78 each. I wish I'd made this switch two years ago."
Rick V.
Rick V.
Owner · Valley Air Solutions, Phoenix AZ
Growth Plan
★★★★★
"The weekly drive-by updates are the best part. I actually know what's happening in my campaign. Previous agencies would go silent for a month and send me a report I couldn't read. This is totally different."
Tanya M.
Tanya M.
Owner · CoolBreeze HVAC, Atlanta GA
Scale Plan
★★★★★
"I was skeptical because we're in a smaller market. But they found demand I didn't know existed — furnace check keywords in October that our competitors weren't even bidding on. October was our best month ever."
Derek S.
Derek S.
Owner · Summit Heating & Cooling, Denver CO
Growth Plan
★★★★★
"We expanded to a second location and they set up the new campaign in under a week. Same results, half the setup time because they'd already done it for us. It's like they cloned our first campaign but smarter."
Jorge L.
Jorge L.
Owner · BreezeRight HVAC, Miami FL
Scale Plan
★★★★★
"The free audit they did before I signed on was more useful than anything my last agency sent me in 8 months. They showed me exactly which keywords were eating my budget and generating nothing. I was sold immediately."
Karen P.
Karen P.
Owner · Precision Air, Houston TX
Starter → Growth
★★★★★
"I run a 4-truck shop and I'm not a marketing person. They made it so simple — I look at one number every week: cost per booked job. That's it. Everything else they handle. That's worth every penny of the fee."
Marcus C.
Marcus C.
Owner · Lone Star Cooling, Dallas TX
Growth Plan
★★★★★
"Three months in, I gave two of my clients' referral audit cards to a friend who runs an HVAC company in Charlotte. He signed up a week later. That's how good the audit was — he didn't even need a hard sell."
Andre B.
Andre B.
Owner · ClimateFirst HVAC, Nashville TN
Scale Plan
★★★★★
"Summertime we used to get overwhelmed with calls we couldn't handle fast enough. Now we know exactly how many leads are coming two weeks ahead because the campaigns are so consistent. We can plan our crew scheduling around it."
Paula W.
Paula W.
Owner · SunState Cooling, Tampa FL
Growth Plan
★★★★★
"We were burning $3K a month on Google Ads with a generalist agency and getting maybe 6 leads. First month with HeatLeads we got 41 leads at $78 each. I wish I'd made this switch two years ago."
Rick V.
Rick V.
Owner · Valley Air Solutions, Phoenix AZ
Growth Plan
★★★★★
"The weekly drive-by updates are the best part. I actually know what's happening in my campaign. Previous agencies would go silent for a month and send me a report I couldn't read. This is totally different."
Tanya M.
Tanya M.
Owner · CoolBreeze HVAC, Atlanta GA
Scale Plan
★★★★★
"I was skeptical because we're in a smaller market. But they found demand I didn't know existed — furnace check keywords in October that our competitors weren't even bidding on. October was our best month ever."
Derek S.
Derek S.
Owner · Summit Heating & Cooling, Denver CO
Growth Plan
★★★★★
"We expanded to a second location and they set up the new campaign in under a week. Same results, half the setup time because they'd already done it for us. It's like they cloned our first campaign but smarter."
Jorge L.
Jorge L.
Owner · BreezeRight HVAC, Miami FL
Scale Plan
★★★★★
"The free audit they did before I signed on was more useful than anything my last agency sent me in 8 months. They showed me exactly which keywords were eating my budget and generating nothing. I was sold immediately."
Karen P.
Karen P.
Owner · Precision Air, Houston TX
Starter → Growth
★★★★★
"I run a 4-truck shop and I'm not a marketing person. They made it so simple — I look at one number every week: cost per booked job. That's it. Everything else they handle. That's worth every penny of the fee."
Marcus C.
Marcus C.
Owner · Lone Star Cooling, Dallas TX
Growth Plan
★★★★★
"Three months in, I gave two of my clients' referral audit cards to a friend who runs an HVAC company in Charlotte. He signed up a week later. That's how good the audit was — he didn't even need a hard sell."
Andre B.
Andre B.
Owner · ClimateFirst HVAC, Nashville TN
Scale Plan
★★★★★
"Summertime we used to get overwhelmed with calls we couldn't handle fast enough. Now we know exactly how many leads are coming two weeks ahead because the campaigns are so consistent. We can plan our crew scheduling around it."
Paula W.
Paula W.
Owner · SunState Cooling, Tampa FL
Growth Plan
Questions

Common questions

No — and that's the point. We only work with HVAC companies. That means we already have the keyword lists, the seasonal bidding strategies, and the ad copy frameworks dialed in. You're not funding our learning curve.
Most clients see their first booked job from our leads within the first two weeks of going live. Campaigns are typically launched within 7 days of onboarding. We focus on speed without sacrificing setup quality.
Even better. We'll audit your existing campaigns for free and show you exactly what's wasting money and what's working. In most cases, we find significant improvements within the first 30 days — without increasing your budget.
We start with a low-risk trial period so you can see real results before committing long-term. Our month-to-month clients stay because the ROI is obvious — not because they're locked in.
We limit ourselves to one HVAC client per metro market. We're not going to run ads for you and your direct competitor. That exclusivity is part of the value — and why spots fill up fast.

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Start choosing jobs.

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